President’s Message

President’s Message

We will continue to improve corporate value so that we may provide customers with an enriched and flexible lifestyle.

With the aging of society, these are ever more people wishing for lifelong health and beauty. Customer needs have also diversified. We have grown by pursuing the creation of stores that are familiar to and loved by all the people throughout the regions based on our mottos "kindness first" and "Trust first" and support our customer's efforts to create healthy and enriched lives. Expectations will become higher than ever for conveniently located drugstores where anyone can easily engage in consultations and enjoy improved awareness of self-medication by which they can manage their own health.

In the drugstore sector, the operating environment remained challenging, with the pace of consolidation and realignment accelerating further amid intensifying competition to open stores and reduce prices.

Against this backdrop, the TSURUHA Group continued to offer a high level of customer service, mainly through advice-based sales, and worked to address the shrinking market caused by Japan’s aging population and intensifying competition. Specifically, the Group pushed ahead with store renovations centered on food sales areas aimed at improving convenience for customers, while in private brands, the Group reinforced product development and sales structures and worked to renew and expand the private brand business by launching two new brands – Kurashi Rhythm and Kurashi Rhythm Medical. Targeting improvements in the operational efficiency of stores and enhancement of productivity, the Group also worked on introducing new support systems for staff allocation, inventory management and other functions. In store openings, the Group targeted specific areas for multiple store openings as part of its area dominance store-opening strategy and implemented a scrap and build approach for existing stores.

We will continue to strengthen our reliance-based ties with all people nationwide, so we sincerely hope that we will continue to receive your support as Japan's number one drug store chain.

Jun Tsuruha
President and Representative Director

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President's Message

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